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May 21st, 2021

Pete Yonkman on Conscious Entrepreneurship

Our president, Pete Yonkman, believes companies need to develop deep connections with employees, customers and communities in ways that are more than just philanthropy or social responsibility, in order to understand the real problems communities face.

In a recent article published on Medium, a US-based online publishing platform, he offers advice to entrepreneurs who have limited resources; the greatest assets are the people and connections around you. ‘One person working to improve just one other person’s life has a ripple effect that is far larger than we imagine’. Pete also shares his insights on how conscious entrepreneurship leads to uplifted communities and can be the greatest tool for societal improvement.

As a global company, we strive to ensure our efforts are focused and have a meaningful impact in the communities where we do business around the world. You can read more about our commitment to diversity, equity and inclusion here: and our ‘Caring Company’ award

You can read the full article by Demee Koch on Medium here: Conscious Entrepreneurship: May I introduce Pete Yonkman